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The Rise of the Labubu Toy Brand: A Collector’s Guide to Pop Mart’s Most Beloved Creature

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With a range of designer toys available for buyers, million of people’s passion for this new art form has made designer toys something from being a small circle to gaining broad appeal. Artistic talent, historical trends, and emotional ties to the artist’s personal experience all played an important role in establishing design toys as a new trend. Among these collectible figures, there is a cutie-pie little monster that people can’t help but love, with his long ears, large grins, and ever-growing popularity. His name is Labubu.
The original idea behind the character came from the mind of Kasing Lung, who also designed it and together they launched it under the huge Pop Mart brand. The Labubu character had followers all over the globe which symbolizes the power he had — it was not just a toy but a movement. So, how did this unknown forest creature morph into a buzz of the moment? Let’s go into the universe of the Labubu toy brand and figure out the reason why it was such an irresistible thing to be made for the collectors and by them.

The Origins of Labubu: Where Fantasy Meets Design
The journey of Labubu started with a mix of artist Kasing Lung, a Hong Kong Poncho, with his peculiar characters, which were taken directly from his dark and mysterious fairy tales outputs. Labubu was presented as a character in the pages of Lung’s comic books and then transitioned to 3D figures with the launch of a Beijin-based limited-run-theater-blind-box toys and designer collectibles firm, Pop Mart.
Kasing Lung’s The Monsters universe comprises three highly imaginative characters, Barney, Bubi, and Labubu. Although other characters play major roles in this universe, Labubu really caught people’s attention and become the new face of The Monsters. Labubu’s innocent look, funny smile, and colorful patterns resonated with many collectors across Asia and beyond.
What is unique about Labubu is that the brand has uniquely strong artistic roots. Each Labubu toy is not made in huge quantity, as a result, everyone gets a sense of a unique piece of art — which is of course together with its own aesthetic, mood, and emotional appeal.
The Rise of Pop Mart and the Designer Toy Movement
One of the most important things to understand the leading position of Labubu is to analyze the role of Pop Mart in the toy industry. The business exploded in the market merely by promoting art toys of limited edition through the surprise box market. Every release of the Pop Mart stores, vending machines, and online drops, then, is expected to be the most anticipated.
Labubu figures are often dropped in seasonal collections, collaborations, and rare hidden editions. These designer toys not only are adorable or peculiar market-wise but also are imbued with high value by being rare and precious to collectors.
The truth is that the success of Pop Mart is intertwined with the idea of what Labubu is all about–a combination of high-quality vinyl craftsmanship, relatable characters, and the excitement of the chase. In the sphere of designer toys, the Labubu brand has been quite instrumental in Pop Mart’s rise as a leader.

What’s Special About the Labubu Toy Brand? 

  1. Character Design and Storytelling
    Every Labubu figure is beautifully illustrated and not only used as a playing object but also as a source of story. Those who like Labubu can choose various emotions from the characters, starting with woodland characters, through circus performers, till the darker aspects of the Halloween-themed outfits. The uniformity in the artistic approach gives a consistent and strong brand.
  2. Limited Editions and Rarity
    Upon seeing that the Labubu series comes from Pop Mart, the company that also makes the “milk tea” brand, one collector was so excited…
    Labubu figures limited to 300 or even less occur, which in turn pushes their price on the secondary market. The scarceness of these limited editions quite frequently turns them into the most luxurious accessories in the toy collecting world.
  3. Custom Collaborations
    Thus, the brand has launched exclusive and collectible products, e.g., jackets, pants, and a complete costume styled after the character, and collaborated with some big names like PEACEMINUSONE, COMME des GARÇONS, adidas originals, and the Chinese brand based Dragons that soared myth, and more entities from high fashion and
    Labubu, the new character by Chinese graffiti artist, has become an in-demand toy as it graces the runway…
  4. Fan Culture and Social Sharing
    This launch of e-commerce solutions supports the creation and distribution of products straight from the fan’s favorite manufacturers thus eliminating the middleman.
    Collecting Labubu: Tips for Beginners
    If you are starting your journey in the world of Labubu or Pop Mart toys, here are a few things to do to get going:
    Know the Series
    Commence by checking out a variety of different and unique Labubu series such as “Labubu the Monster,” “Labubu Forest Concert,” “Christmas Editions” and “Circus Labubu,” each set gives off different vibes and falls into different price ranges.
    Buy from Trusted Sources
    Only from Pop Mart shops directly and those shops that have the brands they say they are selling having been authenticated…
    Use Tracking Apps
    Through their websites, Labubu and Pop mart’s establishment of the street team were able to hold many similar events and directly engage with their customers. This community officer is tasked with supporting, selection, and…
    Low-Cost Expenses
    Most of the time, a single Labubu doll costs from $10 to $15 each, while some rare ones can bring as much money as hundreds of dollars. The main thing is to keep within the budget limit and buy the favorites most of the time.
    Uniqueness, Selling Ability, and Return on Investment
    The Labubu company is showing an interest in their product even more because of the profit point. There are occasions that toy designers, through the publication and exclusive sale of their creations, receive royalties from the companies who produce the toys. Moreover, some of the rarest figures have appreciated significantly in value.
    Such as:
    1. glow-in-the-dark Labubu
    2. x Some points are located near the line (x = 0) indicating that most of the observed arm spans are similar to the expected ones while the rest of the points are much far from the predictions and are the outliers.

Still, the end goal prevalently was to build up the emotional chopstick holder and thereby, the share was split between the company and the vendor. This was set up in collaboration with a Vietnamese company and was ideal for their food festival platform, which ensured that plastic disposal was made easy, further solving the issue of plastic pollution.

The Future of the Labubu Toy Brand
It’s clear that Labubu is popular and it also has a slim chance of decreasing in popularity. There have multiple times in a year when totally new series were released and also Kasing Lung is still an active participant in the workshops and the plots to keep the events going, and thus people will continue to be involved with Labubu.
We are sure that:
1. Virtual NFT buying or one more kind of digitally playable characters
2. Rewriting cartoons or writing
3. Highly fashionable and artistic Kasing Lung (collab.)
4. Endless art

This means that the brand’s growth is going to continue making a significant contribution to the designer toy culture for a long time by steering through changes and redefining toy concepts.
Why Labubu Connects With Adults and Kids Alike
The appealing thing about the Labubu toy phenomenon is its ability to evoke genuine feelings. In children’s eyes, the toy itself is a creature of play and learning. To grown-ups, the brand represents memories, skills, and identity too that’s beyond words. Most of its character’s designs and their exciting stories reflect loneliness, courage, and ideas — the feelings are universal and limitless by age.
Also, the kinesthetic activity of unwrapping a blind box and the aesthetical experience when displaying figures on shelves both bring back the thrill of childhood collectibles for adults.


Final Thoughts: More Than a Toy
Labubu was a one-time valuable stuff at home, yet it’s now the master key to a world of fantasy resplendent with originality, imagery, and internal significance. The range of emotions and the variety of visuals, whether for the casual fans or for the most loyal collectibles, is what the Labubu toy brand promises to present, and the feeling of the rich and beautiful adventure that this art can offer.


That eureka moment when you first opened the blind box, chased after the rarest editions, or customized your very own piece, all of these experiences are a part of Labubu’s world that is full, varied and full of joy.


Would you like to know what’s new in the Labubu collection or where you can get the authentic Labubu figures? Then, follow our complete guide and stay refreshed with the latest collection and get some collector-specific tips. It’s important to remember that in the world of designer toys, each box is a source of joy, even just a little.